The email your team keeps rewriting

Templates fail because no two emails are actually the same. The customer is angry, or polite, or confused, or in a hurry. A template that opens "We apologize for the inconvenience" sent to a five-year customer reads as a slap.

An AI responder writes a fresh reply every time, in your voice, tuned to what the person actually wrote. The structure is consistent. The words are not.

Three things. The incoming message. Your business context: what you sell, your refund policy, your scheduling rules. And the tone you have asked for: warm, direct, sincere, brief.

Two modes. In draft mode the AI writes the reply and drops it in your inbox or Slack. A human reads it, edits if needed, hits send.

In direct mode the AI sends straight back when confidence is high. Typically scheduling, order status, simple policy answers. Anything emotional, anything involving money, anything tagged "escalation" gets routed to a human. You set the line.

A typical reply costs about a tenth of a cent on Claude. A thousand replies a month runs you a dollar in model fees. The setup is the work. The running is the easy part.

The responder on the demos page is the same engine. Paste a customer email. Watch the reply. We use it on info@dewgo.org for first-pass triage. The number of times we have had to override it in the last month: twice.