Pricing
Pay once, pay monthly. Why the model works
Every AI automation Dewgo sells has the same pricing shape: a setup fee, then a monthly fee. People ask why. Here is the reasoning.
3 min read · published May 12, 2026
The build and the run are different things
Building an automation is a one-time cost. We design it, write the prompts, wire the integrations, test it on real data, hand it over. That is the setup fee.
Running it is a recurring cost. Model fees. Hosting. Monitoring. The hour every other week we spend tuning prompts and fixing a new edge case. That is the monthly fee.
If we charged a flat one-time fee, one of two things would happen. We would either disappear after launch, or we would pad the setup fee to cover invisible future work. Neither is honest.
Why subscription, not usage
Usage-based pricing punishes you for getting busy. It also makes the bill unpredictable. We bake the model fees into a flat monthly so you know exactly what you owe in February vs August.
If usage grows past the tier, we move you up. Once, on a fixed date. No surprise invoices.
What you can cancel
The monthly. Thirty days notice. We hand over the code and the prompts. You can run it yourself or move it. There is no lock-in beyond the work we agreed to do.
The line we will not cross
We will not invoice you for work nobody asked for. If your automation is humming and there is nothing to tune, we will tell you. The monthly covers being available, not pretending to be busy.